Here, we have included the rough final edit of our music video. We are going to gather feedback on our production and may edit it further depending on the feedback that we receive.
24 November 2009
Sketches of Ancillary Products
Similarly to our video, we chose to represnt our band as non convential and breaking the 'professional' boundaries of signed major label acts. When designing our advert we decided to highlight this by creating a polariod effect for our images of band memebers, we used a transitional shade for the background and encorporated shade effects on to our polaroid to make them stand out.
These sketches are the final products of many team meetings and deliberations within the group. Having decided to use distortion effects on our images we had previously considered leaving the images as they were and non distorted. Our colour scheme changed during production as well as the team felt that in order to capture the full effect of the band and draw the target audience in our band name, album name and front cover of the digipak needed to stand out from the rest.
These sketches are the final products of many team meetings and deliberations within the group. Having decided to use distortion effects on our images we had previously considered leaving the images as they were and non distorted. Our colour scheme changed during production as well as the team felt that in order to capture the full effect of the band and draw the target audience in our band name, album name and front cover of the digipak needed to stand out from the rest.
Storyboards
These sketches are the products of many team mettings and discussions of what shots and angles we wished to encorporate into our final edit of our film. We considered setting the video on Brighton Pier but after deliberations during our meetings we came to the conclusion that the chosen location was not plausible as there were too many extraneous variables. This location would have fit the conventions of our fun loving band, for example the colour scheme would have remained neon and the time of day recorded would have remained night in order to see the full advantage of the pier lighting and the neon lights on rides.
Props
We also decided to identify the props that we would be using in the different locations in our music video as we believe the props are a vital part of the video as they will anchor the genre and the story behind the video.
Planning - Props
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Costume
Here, we have decided to think about the different costumes that we can use in our music video. The costumes that we use need to be carefully thought out as the costumes will anchor both the target audience and the music genre that this band falls into.
Planning Costume
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Lyrics
After completing our research, we have decided to begin developing our product. Firstly, the music video. We have looked at the meanings, both subtle and obvious, behind the lyrics for our chosen song, and also how we can use these meanings when we create our video.
Planning - Lyrics
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Existing Digipaks
After researching our main product, the music video, we also need to look at the other two products; a Digipak for the album and a magazine advert for said album. Firstly, we decided to research three exisiting digipaks, so we could gain a better understanding of how these products are designed and the meanings behind the designs. We looked at Fall Out Boys' Folie a Deux, All Time Lows' Nothing Personal and Youmeatsixs' Take Off Your Colours.
Conventions Of An Album Cover
After analysing three different CD covers, we decided to comprise a list of all the features that are conventional on a CD case. We did this as, we believed, that this would allow us to easily see what is expected to be included in a CD cover, but also what challenges have been made to the conventions.
Conventions of Album Covers
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Primary Audience Research
Once we had identified who our target audience was going to be, we were able to create a questionnaire to gather feedback about important aspects of our video, such as location, and whether there should be a narrative. By doing this we were able to see what our target audience would expect to see from us and. more importantly, what they would like to see from our product.
Primary Audience Research
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Secondary Audience Research
We have decided to look at different audience theories as we believe they will help us to ensure that our product attracts our target audience and would therefore give our product a higher chance of success. We have chosen to look at the theories of; Graham Burton, Hartley, Fiske and Abraham Maslow.
Secondary Audience Research
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Conventions Within Our Own Music Genre
After looking at the conventions of music videos on a whole, we decided that we need to be more knowledgable about the conventions of music videos that are categorised within our chosen music genre. To do this we looked at the conventions of the three music videos that we previously analysed; mainly the representation of the band, the synchronicity of the editing, and the mise-en-scene.
Representation of the Band
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The Synchronicity Of The Editing
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Mise En Scene Of The Music Videos
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Michel Gondry
We decided to look at some inspirational quotes from the french Academy Award winning screenwriter, Michel Gondry who is also a film, commercial and music video director. By looking at these quotes, we were able to see the way that professionals view their work, the work of others, and how these works will affect its intended audience.
Michel Gondry Quotes About Film
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23 November 2009
Conventions of Music Videos
We have decided to look at the conventions of a music video that is categorised into our chosen music genre; alternative pop/rock. This is because, we believe that recognising and analysing these different conventions will allow us to fully understand which conventions we should use and which we should challenge when creating our own music video. Having this understanding will allow us to ensure that our product would be as successful as possible.
Conventions Of Music Videos
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21 October 2009
Research into Existing Music Videos
When investigating existing products, we decided to analyse music videos that have been produced by three well known artists; Blink 182, All Time Low and You Me At Six. All three of these artists fall into the same music genre as our chosen band, which is alternative pop/rock. All three videos both use and challenge the forms and conventions of music videos throughout, and also represent the band in a very positive light. An example of how they use the forms and conventions is that they create music videos that are said to be slightly quirky, normally showing the band to be messing around and having fun, and they challenge the conventions of music videos by almost always creating a video that does not directly relate with the lyrics of the song. By looking at these three videos, we have been able to come to certain decisions on things such as storyboards and mise-en-scene.
14 October 2009
History Of Music Videos
Before starting more specific, genre based research into our chosen product, we decided to do some reasearch on the history of music videos and music television.
13 October 2009
Our Product
For our advanced production, we have decided to follow Brief 1; creating a promotional music video. We are also going to create a digipak for the album and a magazine advertisement for said album. We decided to complete this brief as music is something that we are both highly interested in, and we also have a lot of background knowledge when it comes to the conventions and styles of different music genres. We also decided to choose this brief as we both have experience in computer editing software, such as Photoshop, when it comes to both still imagery and film.
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