When investigating existing products, we decided to analyse music videos that have been produced by three well known artists; Blink 182, All Time Low and You Me At Six. All three of these artists fall into the same music genre as our chosen band, which is alternative pop/rock. All three videos both use and challenge the forms and conventions of music videos throughout, and also represent the band in a very positive light. An example of how they use the forms and conventions is that they create music videos that are said to be slightly quirky, normally showing the band to be messing around and having fun, and they challenge the conventions of music videos by almost always creating a video that does not directly relate with the lyrics of the song. By looking at these three videos, we have been able to come to certain decisions on things such as storyboards and mise-en-scene.
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